OnePlus 3

The OnePlus 3 goes up for auction even before it hits the market

First five OnePlus 3 smartphones in India up for grabs through an auction on Droom, all proceeds goes to charity chosen by the OnePlus community

Bangalore, India, June 09, 2016: OnePlus, one of the fastest growing global smartphone companies, in a run-up to the upcoming OnePlus 3 launch, today partnered with Droom, pioneering online automobile marketplace, to conduct first ever smartphone auction in India.

OnePlus is holding a first-of-its-kind smartphone auction of its latest flagship device OnePlus 3 where fans will get a chance to bid on the Droom platform to win five OnePlus 3 smartphones even before it goes on sale on on June 15th, 12:30AM. Moreover, the entire proceeds from the auction will go to the charity chosen by the OnePlus community through voting on OnePlus Forums.

Elaborating on the concept behind the auction Vikas Agarwal, General Manager, India at OnePlus said, “We are excited by the response from the OnePlus community to our latest flagship. Through this unique smartphone auction, we want to offer our loyal fans an opportunity to get their hands on the first few OnePlus 3 smartphones in the country, even before it goes on sale while also contributing to the society.”

Sandeep Aggarwal, Founder & CEO, Droom, said, “Droom has posted exponential growth in platform traffic and GMV driven owing to its disruptive business approach and consumer connect. The strategic partnership with OnePlus for the launch of their latest product underlines our brand position as the leading online automobile transactional marketplace in the country. We are confident that this first-of-a-kind auction will help in popularising smartphones within the country and will grant aspiring owners a unique chance to win OnePlus 3 smartphones much before their commercial launch through our platform!”

This auction goes live from June 9th, 4 PM to June 12th, 3:59:59 PM and the top five highest individual bidders for the OnePlus 3 smartphones will end up owning the “first-ever OnePlus 3s in India” along with a surprise element attached to the phone, which OnePlus will reveal at the time of handing over the handsets to the winners.

Following is a step-by-step guide for fans wishing to participate in the auction:

  • Bidders need to head over to the Droom website to participate in the auction
  • Registration is mandatory for eligibility as bidders will need to login to the portal
  • Bidding will commence from Rupee 1, with no cap on the final amount for bids
  • Every bid increases the price of the OnePlus 3 smartphone by Rupees 5
  • Auction goes live from June 9th, 4 PM to June 12th, 3:59:59 PM
  • A live leaderboard on the product page will be provided to showcase the top 10 bids in real time
  • The top 5 bidders will be sent a link to purchase the phones they bid for, immediately after the auction closes
  • The phones will be delivered after the global launch scheduled on June 14th

About OnePlus 

OnePlus is a global startup challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit

Who is Droom?

Founded in April 2014 in Silicon Valley, Droom is India’s first online marketplace to buy and sell new and used automobiles and automobile services. Droom has taken a completely innovative and disruptive approach to building trust and pricing advantages for buyers.

The current experience of buying and selling an automobile is completely broken, antiquated and full of pitfalls. Droom offers a truly 21st century experience in buying and selling automobiles. With its technology-driven marketplace approach, Droom enables transactions between buyers and sellers by bringing transparency, building trust and mitigating information asymmetry. Droom is a mobile-first marketplace with a presence on three platforms i.e. Android, iOS and Desktop.

Droom is amongst the fastest growing consumer Internet companies in India with 47K+ B2C sellers, 23.6K products, 57K+ listings, Rs. 2,326 Crores+ in listed GMV, 1.74 Mn+ FB Community members (highest for any automobile community in India) and over 2.47Mn+ downloads for mobile apps.

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