Thousands of new biscuit brands are launched every year. But Parle-G remains the king of biscuits. Even the biscuits with fancy wrappings, multiple flavours, huge advertising and large investments have not been able to beat Parle-G. It is a 73-year-old brand which was launched in 1939. Parle-G still maintains its position as one of the best biscuit among children, youth and even old. Below are a few things that make it everyone’s favourite biscuit brand.
1. Best combo with tea
If you are fond of tea then you will definitely understand the value of Parle-G. For generations, people in India have enjoyed these biscuits with tea and coffee. Nobody dips a “Dark fantasy” or “Hide n Seek” in tea. Parle-G remains the favourite of people who like tea. If anybody talks about “Chai-Biscuit”…It is obviously a combo of tea and Parle-G.
2. Still affordable
Parle-G is still available at quite a reasonable price. It seems that the company has taken good care of the pockets of its customers. In a scenario where the prices of many biscuit brands have gone up to Rs. 50 per packet, you can get a pack of Parle-G Rs.10. Every stratum of the society can afford these biscuits.
3. Quality and Quantity
In a pack of biscuits where you get only 6 biscuits in a pack, Parle-g gives you at least 10. So even if you are short of money sometimes and need something filling, Parle-G is there. Since it is a Glucose biscuit, you get nutrition as well as taste. There is multi-grain and high-fibre biscuit in the market today, but no other brand has been able to beat the market of Parle-G. It has never compromised with its quality even in such competitive market scenario. It has never played on the trust of its loyal customers.
4. No makeover
Since 73 years, there is hardly any change in the packing or taste of the biscuit. It comes with the same white and yellow wrapping with the same picture of a girl on it. Along with the looks and taste, Parle-G has also managed to maintain its quality. The high nutrition value of these biscuits hasn’t changed a bit.
Most of us and even our parents have childhood memories associated with Parle-G. Just like ‘Maggie’, people have sentimental values attached to Parle-G. Even in small towns and villages where you cannot find anything at the shops to eat, Parle-G will be there. It has the simplest packing and flavour but still people in India and even in abroad love it. If you ask anybody about Parle-G, the answer would be the same “I have been eating Parle-G since childhood.”